The majority of Americans take themselves too seriously, especially when it comes to fashion rules. This year the appointed “Unicorn Queen”, Doe Deere, encourages social deviance by breaking fashion rules and marching to the beat of your own drum. Doe Deere was born in Russia and raised in New York City, one of the largest fashion capitals of the world.
Doe Deere, encourages individuality with her Lime Crime makeup line. Which sells cruelty free animal-friend cosmetics such as: lipsticks, eye shadows , and nail polish that come in a rainbow of vibrant and bright colors. Initially Doe Deere started out small, registering “Lime Crime” in 2008. The line of makeup has been tagged as “make up for unicorns”.
Still even the Unicorn Queen has some rules of her own when it comes to encouraging individuality and social deviance through fashion. Doe advises women not to mix too many colors and stay with multiple shades in the same ensemble by color coordination such as: pink and green, hot pink and lavender, lime and yellow. This goes for your clothing as well, and encourages women to dabble and experiment with her vividly bright hues. Doe encourages women to mix patterns but cautions to keep them in the same color scheme for instance a yellow and black plaid skirt with the same color yellow black polka dotted top. Socks make a statement as well, and she encourages women to wear stylish socks with open toed shoe, especially if the sock has a contrast toe. The contrasting toe ads an extra bit of color as an exciting unexpected surprise. Deere dares you to play with your hair! Doe suggests playing with wild hair, but pay attention to the intensity of color, for example; matching blue hair with a brilliantly vivid yellow shirt. Pastel hair looks amazing with pale denim and violet hair looks good with saturated hues. Deere believes that women should dress in what they want, age should not dictate the color or the pattern of the clothing you wear. Doe advises “If you love it, you have to wear it.” Every woman can enjoy the sentiment that clothing is meant to be enjoyed, saving an outfit for a special day is nonsense. Every woman should wear what makes them feel the best.
Doe Deere is a woman that started off small and achieved her dreams on her own terms. She is an avid supporter of women and women owned businesses. You can see the unicorn queen speak avidly on finding your own voice and following your own ambitions at events such as Vegas Nay’s Startust Tour and PHAMExpo. Doe has given women a form of freedom and self-expression that does more than conceal imperfections, it brightens them in to whole new lime light.