Lori Senecal is a successful marketer based in the U.S. She has worked in this industry for more than a decade and has made huge accomplishments during this time. She currently works as the Global CEO of CP+B and has held this position since 2015. She is also the president and CEO of MDC Partners. Senecal holds a bachelor’s degree in commerce, marketing and finance from McGill University.
In her current position at MDC, she is responsible for setting business strategies and ensuring that they are implemented by those who work under her. Before taking up her position at MDC, Lori Senecal worked as Global Executive Chairman of KBS. KBS grew exponentially under her excellent leadership and was on the 2015 list of Crain’s best places to work in New York. Lori worked at McCann Erickson, where she held various leadership positions, before joining KBS. Her hard work and excellent leadership qualities have not gone unrecognized. She won a Quantum Leap award during the AWNY Game Changer Awards in 2013. She was also named one of the 2014 Ad Age’s Women to Watch.
Read more: CP+B Names Senecal Global CEO
Interview with Laura Dunn
In an interview with Laura Dunn of The Huffington Post in March 2015, Lori Senecal talked of how her life experiences have shaped her into the person that she is today. Being the youngest of 4 children, she had to work extra hard to match up to her older siblings’ talents and accomplishments. She learnt to be bold and different in order to stand out in everything she did. She is a strong believer in embedding the right values into the culture of an organization to drive positive change. This is one of her biggest secrets to success. The most important lesson she has learnt over the years is to know one’s strengths and use them to create one’s own career and leadership opportunities.
Lori is passionate about her job and this is evident in her accomplishments. She is disciplined and goal-oriented and believes nothing should hold anyone back from achieving their dreams. She loves to mentor young women who are interested in pursuing a career in marketing and those who work under her. Despite her busy work schedule, Lori Senecal is a fitness enthusiast and always makes time for a workout. She also enjoys eating healthy meals. Lori advises women not to shy away from opportunities for fear of not being good enough. She struggled with shyness and says her key to overcoming the problem was constant preparation.