CAOA’s Inception, How Carlos Alberto De Oliveira Andrade Contributed To Its Growth

Carlos Alberto de Oliveira Andrade is the founder and the present president of the board of Directors of CAOA, a respected company in the Northern part of Brazil. The company got into the business in 1979 as an automotive company. Dr. Carlos Alberto de Oliveira Andrade started CAOA after the supplier of his then acquired Ford Landau went bankrupt; he then proposed the resale of the company. Dr. Alberto later administered the Ford dealership, and in less than a year, CAOA was the leading motor dealer across Latin America.

Importation of vehicles to Brazil was illegal until 1992 when the ban was lifted. During the same year, CAOA won the dealership deal of importing Renault brand in the country. Carlos successfully led the company to become the leading motor sales brand in the country in less than three years. Renault obtained the rights to import to Brazil, a move that made CAOA fall in ranking within a few months.

On their website, CAOA became the official importer of Subaru motors, and the sales tripled within a few months as compared to the previous importer. CAOA also embarked on the importation of Hyundai from 1999, thus staging a cut-throat competition to other dealers. In 2006, CAOA became a leading FORD dealer in Latin America as well as being the leading distributor of Hyundai motors and Subaru all around the Country.

Carlos Alberto de Oliveira Andrade opened his Hyundai factory in 2007. Carlos was recognized as the entrepreneur of the year by Isto magazine. The company held the title of the ‘most admired’ company for three years consecutively beating 179 competitors. CAOA had a well-laid strategy in marketing that led to the success of Hyundai Brazil. Carlos Alberto de Oliveira Andrade recognized the market demands and provided vehicles that the customers wanted.

Hyundai CAOA ranked top for meeting their need of their clients, a ranking that was done by the power institute in 2014. Later on, in 2017, CAOA was recognized for having a highly trained staff who ensured that their customers receive the best services.

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