Handy From Lows To Soaring Profit

Oisin Hanrahan is the CEO of Handy and Umang Dua is the co-founder. The idea of Handy occurred when Oisin and Umang were attending Harvard Business School as roommates in Cambridge, Massachusetts. They felt there was a need for an on-demand service for cleaning and that it was an unexplored territory for profit.

During Handy’s first 2 years changes happened. Dozen of workers had been hired. Chatbots were used for customer service purposes. However, Oisin and Umang continued to experience unprofitable circumstances with the company.

Handy was on the road for possible transformation. The major transformation had to do with the systematic way that Handy.com would hire cleaners for the company. During this time Oisin wanted to steer away from the online process of bringing forth possible cleaners. Umang during this time was hesitant about Handy undergoing a major change in general.

January 2015 Oisin and Umang decided to put forth a test run for a new system in Washington, D.C and Miami. By November 2015 Handy had achieved $50 million funding. The achieved capital had given these two gentlemen some relief. Following the achieved capital Oisin and Umang had to determine how they would proceed with being profitable. Handy proceeded with an online strategy for onboarding that would be throughout all of Handy’s markets. Shortly after Handy had experienced some ups and downs. This had provided a new perspective on managing the company.

Recently, Handy is beginning to look more profitable with each quarter that passes. All of the company’s cities margins are positive. Handy’s margins have jumped from 7% to 20%. The company has a growth revenue of more than 50%. Handy has reached $1 million bookings.

In conclusion, minimizing the amount of market expansion and taking control of optimization has helped Handy become a more profitable company.




Doe Deere Head Of Lime Crime Helps Company Become A Brand

The cosmetics manufacturer, Lime Crime, has established itself as a success story of the Internet. It debuted on eBay and thanks to the design sense of its founder, Doe Deere; it helped to create a new trend for women. The principal of the business is a lovely, transplanted Russian counter-culturalist who wished to change the staid rules concerning makeup. Deere fully believes that the standard idea of beauty is all wrong.

What Deere and her adherents, called unicorns, desire is to stand out and apart from the crowd. Deere, herself, is very noticeable with her chiffon blue hair and intense eye makeup combined with an equally powerful lipstick. During the early stages of Lime Crime’s business development, Doe Deere served as the company model and she was awe-inspiring.

A porcelain blemish-free face combined with a sense of innocence projecting from her eyes. This sense of innocent demeanor and propriety has helped to create this angelic, child-like, fantasy personality for Deere, who has called herself, the Queen of the Unicorns. This was in strong contrast to her somewhat risque pose on the cover of Rolling Stone magazine.

Lime Crime now happily settles into the stage of business life where all the hype and hoopla is dying down, and advertising and packaging will play the most important part in the company’s future development.

According to DollSkill, The hardest work for Lime Crime is over thanks to the efforts of Doe Deere. Now success can be combined with future achievements for Deere and company. A book depicting the travails of her struggles to create this brand and any insight into this dynamic woman would be worth the read.

She is another example of a woman catapulting a company into the spotlight and giving consumers what they want. This time the product offers a pure expression of personality in a lipstick or eye treatment. Deere has helped to change fashion and style and given personal physical expression a new palette of colors.

Lori Senecal’s Flourishing Career

Lori Senecal is a successful marketer based in the U.S. She has worked in this industry for more than a decade and has made huge accomplishments during this time. She currently works as the Global CEO of CP+B and has held this position since 2015. She is also the president and CEO of MDC Partners. Senecal holds a bachelor’s degree in commerce, marketing and finance from McGill University.

Career Milestones

In her current position at MDC, she is responsible for setting business strategies and ensuring that they are implemented by those who work under her. Before taking up her position at MDC, Lori Senecal worked as Global Executive Chairman of KBS. KBS grew exponentially under her excellent leadership and was on the 2015 list of Crain’s best places to work in New York. Lori worked at McCann Erickson, where she held various leadership positions, before joining KBS. Her hard work and excellent leadership qualities have not gone unrecognized. She won a Quantum Leap award during the AWNY Game Changer Awards in 2013. She was also named one of the 2014 Ad Age’s Women to Watch.

Read more: CP+B Names Senecal Global CEO

Interview with Laura Dunn

In an interview with Laura Dunn of The Huffington Post in March 2015, Lori Senecal talked of how her life experiences have shaped her into the person that she is today. Being the youngest of 4 children, she had to work extra hard to match up to her older siblings’ talents and accomplishments. She learnt to be bold and different in order to stand out in everything she did. She is a strong believer in embedding the right values into the culture of an organization to drive positive change. This is one of her biggest secrets to success. The most important lesson she has learnt over the years is to know one’s strengths and use them to create one’s own career and leadership opportunities.

Bottom Line

Lori is passionate about her job and this is evident in her accomplishments. She is disciplined and goal-oriented and believes nothing should hold anyone back from achieving their dreams. She loves to mentor young women who are interested in pursuing a career in marketing and those who work under her. Despite her busy work schedule, Lori Senecal is a fitness enthusiast and always makes time for a workout. She also enjoys eating healthy meals. Lori advises women not to shy away from opportunities for fear of not being good enough. She struggled with shyness and says her key to overcoming the problem was constant preparation.

Read more articles about Lori Senecal on Huffington Post
Find more about Lori Senecal on The Drum