Wendy Maitland Suit with Town Gets Settled

After litigating for four months, Town Residential and Wendy Maitland have reached a settlement. Maitland used to work for Town residential in the past and had leveled some allegations against Joseph Sitt, a former co-owner of Town. She was also claiming that she should have been allowed to go out of her agreement not to compete with Town as she depended on brokerage to feed ad support her family.



The complete settlement terms were not fully disclosed but she will continue working at Brown Harris Stevens (BHS) as the resale and new developments broker. Andrew Heiberger, the founder and CEO of Town Residential, clarified that no money had changed hands in the course of coming up with the settlement agreement. He added that since the matter had reached its conclusion, it is now possible for the firm to focus on its continued success and the fall season that is exciting. On the other hand Maitland also expressed her relief on the conclusion of the matter and wished the firm well in its future endeavors. She will now focus on developing her new career chapter. Heiberger gained full control of Town Residential after buying the 50% stake that was owned by the company.



About Town Residential



Town Residential is a top-ranking Manhattan real estate firm that specializes in luxury residential leasing, sales and marketing as well as leasing and sales of new development projects. Town employs a kind of approach that is remarkably simple but all-encompassing. It dedicates equal resources and value to new development rentals, marketing and sales as it strives to become the leader in all these three areas. The firm recognizes the common thread that makes up all types of real estate transactions whereby clients have the same set of needs. These are transparency in information dispensation, excellent customer service, professional guidance and neighborhood expertise. Town usually embraces such needs and works hard to take care of them on various business levels.



Town residential, a brokerage firm in real estate, was founded back in 2010 by its co-chairman and chief executive, Andrew Heiberger. Initially, Joseph Sitt, used to be an equity partner at Town Residential. Sitt owns the Thor Equities, a landlord and development firm in the real estate industry. Heiberger used to be the chairman of the firm while Joseph Sitt was the co-chairman. However, this situation changed in July when Heiberger bought out Sitt by acquiring the 50% stake that he had in the company.



Heiberger had in the past founded Citi Habitats, a brokerage firm that focused initially on rentals that he sold them to NRT. Town Residential was mentioned by Crain to be among the Top 50 Best Places that you can work in while in the New York City. Earlier in 2013, Town acquired Thomas & Ingram, a boutique brokerage that focuses on sales in the Meat packing District and West Village. Town is striving to become one of the integral part of the real estate landscape in New York. The members who founded the firm were leaders who formed a great close-knit leaders who have a wealthy experience in luxury sales, new developing rentals and marketing.


Remove Negative Reviews And Build A Good Reputation Online

Do you know what people see when they search your name or company online? Want to find out how to maintain a good online reputation for your company? Set up a system for effective online reputation management and you will be able to address issues appropriately and promptly.
The rise of the internet and advanced technology have brought a lot of good things. But there are also things that are not so beneficial. Now your good name or company profile can get ruined by people you don’t even know or can’t identify. It doesn’t matter whether the remarks are true or not, these derogatory search results can devastate your online reputation.

Did you know that your company reputation plays a tremendous part in determining whether or not you will operate your business successfully? These days, almost every transaction starts online and if someone sees harmful content or derogatory reviews about you or your organization on the internet, then you surely have a greater chance of losing that opportunity, and many others.

Because your online image has a huge impact on how you are perceived or whether people patronize your business or not, it is imperative that you establish a good online reputation. If a company does not have a positive reputation online, they will find it tough operating profitably.

The keys to good online reputation management are planning, careful monitoring of your social media sites and expert use of search engine optimization. That’s where online reputation management experts can help you.

Professional reputation management firms use effective strategies to enhance their clients’ credibility and reputation by removing or pushing down misleading or negative reviews to pages where virtually no one will ever see them. These professionals have expertise in social media monitoring systems, so they can collect and analyze their clients’ data.

Their online monitoring and insights tools are designed to help their clients track online conversations, and respond appropriately. Reputation management professionals are knowledgeable in all aspects of online reputation management and can guide you in building a great image and establish credibility.


Fabletics and Kate Hudson; A More Relatible Workout

Marketing a company can be a daunting and sometimes tedious task, but this was not the case for Kate Hudson and her active wear line Fabletics. Fabletics recently released a collection of new advertisements to try and stir up interest in their sportswear, and its working. From taking lighthearted stabs at their competitors to giving people a background look into Kate Hudson’s life, Fabletics managed to make their brand appear fresh, young and spirited.

Co-founded in 2013 by Kate Hudson, Fabletics is a lifestyle subscription service that will deliver a fashionable workout outfit directly to their subscribers monthly for just under $50. These fashion forward outfits are often bright in color and pattern and help the industry of women’s sportswear become trendier. Each outfit is personalized and stylized according to the subscriber’s preferences on fabletics.ca. The launch of their subscription service was so successful that the company recently expanded into stores, which are features in malls across the county.

Fabletics had to match their popularity with a catchy advertising campaign. The first of these new commercial spots features co-found Kate Hudson giving potential customers an inside look into her actual day to day life. With the use of her personal iPhone to film the footage, the commercial reads more like a moving scrapbook. The approachable and sometimes quirky scenes pay homage to social media platforms such as Instagram and SnapChat. This was a groundbreaking and fresh approach to such a basic idea.

Fabletics also took on some of their more serious competitors with this series of commercials. One is shot in classic black and white while a hard working Kate Hudson sweats herself through a serious workout. In the end we find that Kate Hudson can’t actually take herself that seriously, playfully suggesting that people need to lighten up. In another commercial on Twitter we see her taking on the yoga gear giant Lulumoon and their past issues with low quality material. Using blurred out “swear” words to give themselves a humorous edge that totally works. Even though the joke may be off the cuff the message is clear; Fabletics has gear that is high quality and approachable.

What Fabletics has managed to do with this commercial series is successfully brand them as a stylized and lighthearted contender in the active wear market. The use of groundbreaking filming styles and inside jokes makes their brand far more relatable than their competitors and that’s exactly what they were going for. Fabletics can be summed up as young, fresh, innovative and laid back. In a market where everyone takes themselves a little too seriously, this is a welcomed change.

How to Reduce Stress That Comes with Planning an Event

Hosting a party of event could be a great way to celebrate a special event or bring an organization closer together. While planning an event or large party should be a fun event, organizers can often find that they end up getting quite stressed out leading up to the event. While it can be a stressful time, there are a variety of tips that can be followed to help reduce the stress that comes along with planning a party.

One tip is to get organized as early as possible. Those that are planning a party should spend a good amount of time thinking about all the tasks that need to be completed, in what order, and what needs to be done to complete each task. This should be done as far out as possible before the event date.

Those that are planning an event should consider coming up with a theme for the event. Planning all aspects of the event, including food, entertainment, location, and decoration, can be difficult. It is even more difficult if you do not have a clear and concrete theme for the party. Once a theme has been picked, it will be easier for you to start to work on the specifics.

The third item that can help to make the event less stressful is to offer the event as self-serve as possible. Many event planners now choose to hire self-serve bars and catering services. This will help to reduce the amount of staff that you need, can reduce the cost, and will make the night more convenient for you and all guests.

To reduce your stress you should also consider hiring an event planner. For those looking for an event planner in NYC, Twenty Three Layers could be a great option. Twenty-Three Layers is an event planning company in NYC that provides a variety of different services to ensure that your event goes as well as possible. They can help with all aspects of the event including planning, inviting, organizing, and managing the event the night it is scheduled to take place.