Richard Thompson does it big again. He won’t just stop. Quality is what he dreams, eats and lives. Product quality is his mainstay. His small gourmet- food manufacturing line is the next big thing. His chunks are a recipe for fresh ingredients, eschews preservatives and customers just want to have them while still freshly oozing with flavor. This is not your mouth licking burger from your local fast food. It is dog food from the Freshpet Inc. factory in Bethlehem, Pennsylvania. Freshpet Inc. Company stands out as the only industrial refrigerated pet food in the market. The company has carved a niche in the ever- growing $23.7 billion pet-food industry. Their innovations quickly open the wallets of dog and cat owners. Thompson’s company and Blue Buffalo are upstarts that have set the bar too high for traditional pet food makers. Lately, it’s not rare to find foods that help reduce weight in dogs or even customized blends within the websites of companies to helps customers personalize their dog food orders. “They can’t just stop innovating to meet pet owners’ demands.” Says George Puro, president of the Puro Research Group. Nothing works better than the eat-like-your-owner wants strategy. Sales of premium dog food have been on an upward trajectory. Sales have soared with over 45% to $10.5 billion in the U.S. since 2009. To stay abreast, big companies are fighting back with innovations and acquisitions. They have no choice but to create a brand or ship out. Beneful is making it big with its refrigerated dog meals sold in their branded cases inside nearly 15000 stores. Their policy is “Feed your dog like his ancestor, the wolf” and your canine will be loads healthier. The Beneful diet includes raw chicken and beef mixed with spinach, kale or sweet potatoes. This delicacy smells better than human food. Sales of gourmet chow have sore 37% to more than $103 million in the last year that is just 1% of the premium food market. Thompson is confident that his company will make a good profit in 2016. There are enough reasons to believe so given his self-selling Beneful brand.