Google search engine results define people in the eyes of others. 10 years ago, such a statement would be considered absurd. Today, we know people learn about others by running their name through Google and other search engines. Very negative items in the search engine results end up creating an impression in the eyes of others. A person who suffered legal problems in the past might find those search engine results haunting them for years to come. Thanks to an article in Observer.com, tips are presented to help those who are suffering from awful Google listings.
The article points out that the first step anyone should take is to clear out their cookies and run a Google search. Upon looking over the results, additional steps should be taken immediately to fix those problem that can be fixed. If not, those negative perceptions are going to remain.
New content has to be created in the forms of blogging, social media posting, article marketing, website publishing, and more. Information should be pulled from any and all data brokers.
All of these steps have to be done right away. They also have to be done right. Stumbling through the process is not going to lead to helpful results. This is why working with a reputation management firm is suggested. In particular, it is advisable to work with a firm that is run by experienced management.
Darius Fisher is the president and co-founder of Status Labs, a reputation management firm based out of Austin, TX. Fisher is considered a rising star in the world of digital marketing. This is why he made the “Innovation 50” list at PR Week. He has also spoken at marketing events discussing the importance of Google results and reputation management.
Darius Fisher had to deal with a few crisis moments in his own business endeavors and overcame them. Right now, he is helping Status Labs grow as evidenced by offices opening in New York and San Paulo.
Working with an expert has its benefits. Among those benefits would be removing a host of negativity from the Google results.